About ROOZ Jewellery

ROOZ means "day" in Persian — bright, hopeful, and full of possibility.

 

My Story

I grew up in Tehran in a family of makers. My father is a painter. Watching him work, I came to believe something that has shaped everything I've done since: art should not only live on walls. It should be worn, carried, lived in. The people who wear it become living art galleries — carrying someone else's vision through the world.

I studied mathematics and ceramic engineering, which might seem like a detour. It wasn't. Precision, structure, understanding how things hold together under pressure — these turned out to be exactly what jewellery demands. But the creative work always pulled harder. Over the years I experimented with drawing, painting, graphic design, photography, and eventually launched a leather goods business in Tehran — designing and producing bags and accessories by hand.

In 2017, I brought all of it to Toronto and to George Brown College's School of Jewellery. I wanted to combine everything: the hand skills, the material knowledge, the design instinct, the Persian visual heritage I grew up inside. While completing my advanced jewellery diploma, I founded ROOZ Jewellery. I haven't stopped making since.

Why Jewellery

Jewellery sits at the intersection of everything I care about — sculpture, material, personal meaning, and the body. A ring is a miniature wearable sculpture. It carries a story. It marks a moment. It outlasts the person who commissioned it and becomes something a stranger inherits decades later, not knowing who made it or why.

That idea — of making something that will outlive me, that will carry meaning I'll never fully know — is what keeps me at the bench.

How I Work

Every piece that leaves this studio passes through my hands at every stage — design, fabrication, stone setting, finishing. I work directly with every client, from the first consultation to the final delivery. There is no team between us. You work with the maker.

My design philosophy draws on organic forms and Persian material culture. I am drawn to imperfection — the way a baroque pearl holds its shape, the way a gemstone forms under pressure, the way a ceramic shard carries the fingerprint of a maker who lived centuries ago. As a child I collected those shards visiting Iranian historical sites with my family, fragments made by hands we'll never know. I still think about them when I design.

Recognition

While completing my advanced diploma at George Brown College, I received the Canadian Emerging Artist award from the Canadian Gemological Association, and recognition from the Canadian Jewellery Association for achieving the highest GPA in my program. I share these not as credentials but as evidence of a commitment to craft that has been consistent since the beginning.